Initial Challenge
A fast-growing D2C footwear brand was struggling to generate strong returns on its dynamic catalog sales ads on Meta. The primary issues included:
A plain white background that failed to capture attention.
Inability to showcase multiple product attributes such as sale price, product title, and discount percentage.
Lack of insights into top-selling products for better targeting.
Limited ability to highlight unique product angles like the heel, sole, or material quality.
Despite their best efforts, the brand's catalog sales ads were underperforming, and they needed a smarter solution to maximize their ad spend.
Implementation Process
Vidtech.ai swiftly onboarded the brand within a day and implemented the following key solutions:
-
Enhanced Product Feed
The product catalog was optimized with customized backgrounds aligned with brand guidelines.
-
Dynamic Creative Optimization
Multiple product nodes were added, including strike-through pricing, discount percentage, and sales price.
-
Multi-Angle Product Showcase
Each product was displayed with different angles (heel, sole, material) to enhance customer engagement.
-
Brand Messaging Integration
Coupon codes and key USPs like "100% Vegan" were prominently displayed to boost conversions
-
Automated Catalog Refresh
A real-time catalog update system ensured that the latest stock, pricing, and product details were always reflected in the ads.
This enhanced feed was pushed to Meta and Snapchat, ensuring brand-safe creative optimization and maximizing audience reach.
Measurable Outcomes
The impact of Vidtech.ai's solution was immediate and significant:
Catalog sales ad spend increased by 65%.
Cost per purchase reduced by 40%.
Return on Ad Spend (RoAS) improved by 45%.
Vidtech.ai's product cost remained just 1% of catalog ad spend, delivering an exceptional value-to-cost ratio
The brand transitioned 100% of its catalog sales ads to Vidtech.ai's enhanced feed.
Client Testimonial
"Vidtech.ai has been a game-changer for our brand. Their AI Frame feature helped us double our Facebook Ads ROAS, significantly improving our campaign performance. Their innovative technology and seamless user experience make them a must-have tool for any marketer aiming for exceptional results!
Key Learnings
1.
Creative optimization is crucial for catalog sales ads
The ability to customize backgrounds and add dynamic elements like pricing and product details can significantly improve performance.
2.
Product catalog segmentation & refresh drive better engagement
Regular updates ensure the most relevant products are promoted, improving conversion rates
3.
Multi-platform integration boosts results
Expanding the enhanced feed to both Meta and Snapchat amplified the brand's reach and effectiveness.
4.
Data-driven product spend improves efficiency
By identifying top-selling products and optimizing their placements, the brand achieved higher returns on their marketing budget.
Conclusion
By leveraging Vidtech.ai's cutting-edge dynamic creative
optimization and catalog enhancement capabilities, this D2C
footwear brand successfully turned around its Meta performance.
With a
38% increase in RoAS, a 40% drop in cost per purchase,
and
65% higher ad spend efficiency,
the brand is now poised for sustained growth and profitability.
For eCommerce brands looking to maximize their ad efficiency,
Vidtech.ai provides the perfect AI-powered solution to enhance
catalog sales and drive measurable results.
Don't let your Dynamic Product Ads go unnoticed. Leverage Vidtech.ai to supercharge your digital marketing strategy and achieve measurable success. Sign up today and take your DPAs to the next level!
