Problem Statement
XYXX struggled with inconsistent product feed attributes across Meta & Google—missing material details (Micromodal, cotton-rich), incorrect naming, and poor variant mapping. This led to low-quality ad delivery and low-intent clicks in a highly competitive men’s apparel category.
Solution Offered by Vidtech.ai
1. Feed Management
Standardized titles (“Micromodal Trunk | 3X Softer | Anti-Odor”).
Uniformized color naming + size mapping.
Added structured attributes: fabric GSM, stretch %, comfort fit tags.
Automated price + stock sync every 15 minutes.
2. Customized Shopping DPA Frames
Bold XYXX-style frames with comfort callouts:
• “SuperSoft MicroModal”
• “No-Ride Waistband”
• Discount badges for sale periods
High-contrast frames to increase thumb-stop rate.
Challenges
Vidtech.ai's advanced DPA enhancements led to outstanding results:
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Large SKU count and variant-heavy catalog required dynamic rules.
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Messaging needed to remain tasteful & compliant for innerwear ads.
Client Testimonials
"Vidtech.ai has been a game-changer for our brand. Their AI Frame feature helped us double our Facebook Ads ROAS, significantly improving our campaign performance. Their innovative technology and seamless user experience make them a must-have tool for any marketer aiming for exceptional results!"
- Dhruvesh Gandhi {Performance Lead}
Results
1.
40% increase in quality score across dynamic ads.
2.
3.4× ROAS on lower funnel DPAs.
3.
21% decrease in cart abandonment due to clearer product info along with influencer touch.
Platforms & Ad Placements
• Meta: Instagram Feed & Facebook Dynamic Product Ads
