Problem Statement
Origin Nutrition faced a challenge in standing out within India’s fast-growing nutrition and supplements market. While demand for plant-based protein was increasing, their static product images failed to communicate taste, ingredient purity, and differentiators like zero sugar or clean-label nutrition. This led to:
Low thumb-stop rate on Meta
Higher CPC compared to category benchmarks
Weak retargeting performance due to non-optimized product feed creatives
Difficulty educating health-conscious buyers quickly
Solution Offered by Vidtech.ai
1. Product-Based Videos (High-Intent Storytelling)
Vidtech.ai transformed static pack-shot images into dynamic videos built
around:
• Ingredient visuals (pea protein, berries, greens)
• Scoop animations showing texture
• “25g Plant Protein”, “No Sugar”, “Clean Nutrition” call-outs
• Blend & mix demonstrations
• Short 9–15 sec videos optimized for Reels/Feed
These videos educated users visually within seconds, increasing trust and
simplifying decision-making without using medical claims—fully compliant with
ASCI guidelines.
2. Customized Shopping Ads (DPA Campaigns)
Vidtech.ai implemented personalized retargeting
ads using DPA frames
designed for the nutrition category:
• Highlighted functional benefits (High Protein, Vegan, Gluten-Free)
• Added flavour tags (Chocolate/Vanilla/Mango)
• Introduced price & discount badges for conversion triggers
• Clean, scientific frame design to boost credibility
These DPAs were used across lower-funnel audiences to improve ROAS and ensure
customers saw the exact product they previously viewed.
Challenges
Vidtech.ai's advanced DPA enhancements led to outstanding results:
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•
The health category requires strict compliance (no exaggerated claims).
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•
Differentiating plant-based protein in a market dominated by whey & mainstream supplement brands.
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•
Ensuring that product-focused content quickly communicates benefits in under 3 seconds.
Client Testimonials
What stood out with Vidtech.ai is their ability to turn complex product messaging into simple, high-performing visuals. Their product videos and DPA frames helped us build trust with new audiences and significantly improved the efficiency of our digital spends. They’re not just a vendor—they’re an extension of our team.”
— Animesh, Senior Manager – Growth Marketing, Origin Nutrition
Results
1.
+185% CTR increase on product-based videos vs static images
2.
31% lower CPC for video-led ad sets
3.
4.0× ROAS on retargeting DPA campaigns
4.
+47% increase in Add-to-Carts with flavour-tagged DPAs
5.
Stronger engagement from fitness and wellness audiences due to educational video content
Platforms & Ad Placements Used
• Meta: Instagram Reels, Facebook Feed DPA
• YouTube: Shorts (Product-Focused 9–15 sec videos)
